They need to market it and learn to set elastic pricing and woo clients and negotiate with vendors and handle the tax system.

FORBES: How to make it in this business.

Today, wavers dress as Lady Liberty and sing, dance and engage with taxpayers in an effort to woo new clients.

FORBES: Arrest of Dancing Mascot Puts Liberty Tax Wavers In The Spotlight

In the era of Mad Men people spent outrageous fortunes to try to woo and win new clients.

FORBES: Thoughts on Business Development for Ad Agencies