Up into space where most likely many future battles will be won or lost.
Fear of the French street, where all great battles are won or lost, is understandable.
This is where talent becomes critical, and where competitive advantages are either won or lost.
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There's "virtual" millions to be won or lost, and even a cash prize for the winner.
But suburban and rural Australia is where the political battle will be won or lost.
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But elections are won or lost by appealing to less committed voters in the middle.
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The result wasn't going to be great whether I won or lost, I had to be professional.
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"Whether we won or lost, he was always one of the brightest stars on the team, " he said.
"I didn't care whether I won or lost, " O'Sullivan told BBC Five Live.
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As a result, the developers have limited control over a game's direction, and it is never really won or lost.
"This thing is going to be won or lost depending on the consent of the people of Afghanistan, " Richards said.
Since Formula One races are often won or lost during turns, that's the worst time of the race to break concentration.
When he took it to Broderbund software, he was told to turn it into a game that could be won or lost.
All political arguments are eventually won or lost on basis of morality.
We need to be focused on the American economic situation and jobs for the American people, not on jobs that will be won or lost in November.
"I was a coach at the Galaxy ... but whether we won or lost there wouldn't be that much impact on the lives of the people, " he explained.
"A lot of our matches have been close - either we have won or lost narrowly but we have always been in or around the result, " he added.
The grueling tennis season leaves little time for rest and although the grand slams are behind them, the battle for rankings supremacy can be won or lost in a series of money-spinning tournaments.
The final number of property owners affected by a hongza listing is impossible to estimate and, with huge fortunes won or lost in one of the region's most volatile property markets, few want to talk about it.
In a down economy, that 10-15% could mean our entire profit, won or lost as the result of what we know and the effort we make in obtaining and retaining it and how we put that information to use.
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They seek to win, or at least not to lose, and so prefer to keep the conflict open, much as if they were involved in a soccer league, with matches to be won or lost each year by fair means or foul.
Both Mr Blair and Mr Brown believe that the next election could be won or lost in the coming 12 months, when voters will have a chance to decide whether Labour or the Tories look most like coming up with answers to problems that have changed considerably during the government's decade in power.
So as you encounter breathless headlines about the role of social media in the 2012 election, or how the race is going to be won or lost on Facebook or Twitter or whatever, just remember this: a link, or a follow, or a retweet, is about as meaningful as a glance or a nod.
But coming out of it, we think that the race is still going to be won or lost by who has the better policies and better plan for the middle class, who has the better ground game and better plans to encourage people and educate people to early vote and get them to the polls.
Draw organisers were starting to worry that the player was unaware they had won or had lost their ticket.
It will be won, or lost, one congressman at a time.
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As I said on the Today programme this morning, to understand whether David Cameron has "won" or "lost" in Brussels, you need to know exactly what the budget is now, what it would be look like if it were held constant, allowing only for inflation (a "real freeze") - and what, precisely, has been agreed for 2014-20.
"The electorate isn't looking for who won and who lost, or who was more in command or less in command, " she said.
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Fans knew if rivals Kidderminster Harriers won their game and Mansfield lost, or drew their own, they would have to endure the play-offs.
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