The extremist right-leaning NPD group won 6% of the vote, winning seats and reopening the door to criticism from most party leaders for its anti-immigrant stance, among other ideals.
But it won't take into account the business lost by the dry-cleaners in the unit next door, which is shuttered and dark - along with the bakery, the yoga centre, the hardware store and the market located nearby.
The sports extravaganza Super Bowl Sunday is this weekend, which means most people in the US won't be leaving the couch unless it's to answer the door for the pizza-delivery guy.