Wizard101 is a massively multiplayer online fantasy game for children from Texas-based game developer KingsIsle Entertainment.
FORBES: Wizard101, The Harry Potter Of Online Games, Sees Growth
In July, owner KingsIsle Entertainment announced that Wizard101 had reached 20 million registered users.
In August, the company announced an agreement with Chinese media company Taomee Holdings to launch Wizard101 in China.
The professors plan to begin a study on the cross-generational interaction in Wizard101, KingsIsle vice president of marketing Fred Howard tells me.
FORBES: Wizard101, The Harry Potter Of Online Games, Sees Growth
Pirate101 takes place in the same universe as Wizard101, a fantasy adventure designed for kids between the ages of 8 and 12.
Today there are more than 30 million registered Wizard101 players in the U.S., with 5 million joining in the last six months alone.
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Wizard101 was targeted at children between the ages of 8 and 12, but also proved popular with adults, particularly parents who play with their kids.
KingsIsle said on Monday that Wizard101 has reached 15 million registered accounts, up from 5 million in September 2009 and 10 million in June 2010.
FORBES: Wizard101, The Harry Potter Of Online Games, Sees Growth
We approached the launch of Wizard101 with a completely different viewpoint.
For me, I want the following desktop apps to run on my tablet: Wizard101 and Pirate101 games for my son, Google Chrome web browser, and Evernote.
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At the time Wizard101 launched the FTP model was really looked down on in North America by both the publishers as well as the gamer community.
Another web analytics service Compete shows that Wizard101 saw around 5 million unique visitors to its site in December 2010, up 300% from the same period a year ago.
FORBES: Wizard101, The Harry Potter Of Online Games, Sees Growth
The chart from Compete above shows that Wizard101 has been outperforming other online game worlds for kids like Club Penguin, which is owned by Disney, and Free Realms, which is owned by Sony.
FORBES: Wizard101, The Harry Potter Of Online Games, Sees Growth
Web analytics service Comscore lists Wizard101 as No. 8 among the top 10 gaining websites of unique visitors (by percentage change, not sheer volume) in the US in December 2010 compared to the previous month.
FORBES: Wizard101, The Harry Potter Of Online Games, Sees Growth
We also firmly believed that Wizard101 was (and still is) a great game and would sell itself once players tried it so we used the philosophy of getting as many people to try it as possible.
Pirate101 is set in The Spiral, the same universe as Wizard101, though the two games feature different locations: Players can sail their sky ships between five new worlds, Skull Island, Monquista, Valencia, Cool Ranch and MooShu.
So he recruited developers away from studios such as Ubisoft and id Software, and they got to work creating The Spiral, the Harry Potteresque online universe in Wizard101, where 8-to 12-year-olds become student wizards and defeat villains through card games.
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