Yesterday, Wix was a nice little do-it-yourself website designer with a cute logo.

FORBES: Wix Unveils New Facebook eStore For Small Businesses

Wix has been in business since 2006, with almost 30 million sites established.

FORBES: You Had Me At 'Shalom'

But what really interested me was the fact that Wix is partnering to enable advanced functions such as ecommerce to be performed.

FORBES: You Had Me At 'Shalom'

The classic Israeli cases would be Fiverr.com, Wix.com and the likes.

FORBES: The Start-Up Nation Must Grow Up

"We're probably the only people in the world selling socks brought in by air freight, " says Sunakoshi Yukio, spokesman for Wix, the Japanese distributor for the New York-based manufacturers.

CNN: A SOCK TO THE SYSTEM