In theory, this technique can confirm the positive effects of a drug without the need for long trials.

FORBES: Magazine Article

To have our schools of communication (fairly new institutions) teaching technique as the do without regard for theory is tragic, though not unique to this discipline.

FORBES: How and Why To Cut Down on Communications

This latest work is inspired by Coalbrookdale, where smelting technique was famously developed to produce pig iron without using coal.

UNESCO: UK National Commission for UNESCO - Ironbridge Gorge World Heritage Site launches 6 months of shape shifting