But as I said the other night at my press conference, I'm a big believer in the idea of persistence -- the idea that when the American people put their mind to something and keep at it, without giving up, without turning back, no obstacle can stand in our way, and no dream is beyond our reach.

WHITEHOUSE: Online Town Hall

This allowed us to reach the right kind of customer without spending big marketing dollars and acquire many new names for our email list and customers.

FORBES: Marketing Mojo: Making $8K Look Like $120K