Too many raced to launch a Facebook page without ever setting clear objectives, and are now left with a handful of fans but no clear idea of how to engage those fans.

FORBES: Four Steps For Making Facebook Marketing Work

"Joe is able to set clear objectives and mobilize the people" without making them feel they are being ordered around, Vasella says.

FORBES: Leadership

Without a clear idea of what role cyberspace can play in promoting which military and national objectives, the focus turns inward, becoming narrowly focused on defense of technological infrastructure.

FORBES: A Domain Like Cyberspace