Whether companies flood the market with ads, or introduce a new name withoutany fanfare, rebranding is an expensive strategy for hitting the reputation reset button.
The idea of extended range WiFi has been around the block before, but amidst all the talk of mass WiMAX deployments comes a swank new idea to get vanilla WiFi out to more people without breaking any laws or relying on expensive hardware upgrades.
But the Knicks are old and expensive, and getting older, and expensive-r, withoutany significant wiggle, compromised by Amar'e Stoudemire's radioactive contract and fading health.