As you would expect with a virtual reality, you see an entirely different side of people and places.

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"There can't be many other buildings in the country with nanotech clean rooms on one side and high-end virtual reality studios on the other, " says Smarr from his hilltop offices.

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Events include Elvis cage fighting, confessing sins at the virtual confession box, breakfast aerobics with the nuns, more nuns and priests five-a-side soccer on the beach and the Lovely Lady competition (a homage to the kitsch Irish Rose of Tralee), where girls are tested on their sandwich-making or swiss-rolling skills.

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