Other wallet providers, such as Paydiant, let stores create mobile wallets with their own brand on them.
Advertisers must balance the issue in play with their own brand equity.
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There was also the problem of expectation among the Americans, who've been raised on a diet of great individual sporting talent -- marquee names who can win games with their own brand of genius.
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On larger priced items, Best Buy needs to use its marketing power to partner with strategic suppliers to create unique offerings that are only available through Best Buy (either their own brand or an exclusive with an existing brand).
At the very least, they are worried that association with the FIFA brand could damage their own.
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They've created a fictional family, called the Mudds, for DaimlerChrylser 's Jeep brand, with their own webisodes, screensavers and text messages.
Phones running the Android operating system have proven popular, and Samsung's marketers have been successful in creating their own smartphone brand with the "Galaxy" devices.
They've created a fictional family, called the Mudds, for DaimlerChrylser 's (nyse: DCX - news - people ) Jeep brand, with their own webisodes, screensavers and text messages.
Some were concerned, for example, that it would be difficult to make the Hyatt brand function peaceably with their own full-service marquee brands, which compete fiercely with Hyatt.
With this focus, the company paid less attention to differentiating their own brand television products.
We invite consumers to go to stores and audition the brand, side by side with others, and let their own eyes and ears discover the Sony difference.
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If your tenants (advertisers) include major companies with their own sub-communities of raving fans, beware the power of those brand-boosting bands to wire themselves together and bypass you.
We addressed the relationship individuals have with their own devices, the role of persuasive technology in marketing, the nexus of brand and device, and to what extent, if at all, device design is informing brand strategy.
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Hillcrest has already signed agreements with CE manufacturers that will bring the Scoop pointer to market later this year, under their own brand names.
Fiat's real interest would be to team up with the sporty saloons that its own Alfa Romeo brand struggles to match, for all their flair and style.
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Consumers are clearly trending towards engaging brands on their own terms, and organizations that deliver a consistently positive user experience regardless of device are being rewarded with heightened brand loyalty.
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