Of late, the incentivized app world has seen the emergence of solutions where customers are allowed to redeem incentives only after they have interacted with the app over a prolonged period of time.

FORBES: 2012: The Year Your App Gets Discovered

Jackson notched up Saracens first points with the boot and, just before half-time, Bracken took advantage of prolonged pressure to nip over under the posts.

BBC: SPORT | Rugby Union | English | Northampton 20-21 Saracens

Of the more than 5, 000 people in the study who died within three years, nearly 7 percent were associated with prolonged sitting time.

FORBES: Why Sitting Increases Your Risk of Dying Sooner