Michelle Montgomery, Project Director of the M3 Challenge, says that not only has the competition been successful in helping to promote STEM education, but it has provided students with a new perspective on the value of math.

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The fresh outside perspective of a brand new chief contrasted with the tried and true ways of a guy who had been there for many years following a familiar but always challenging formula of trying to make our ads stand out amongst the intense competition between the advertisers on Super Bowl Sunday.

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At that moment, while reading The New England Journal, Wood had the advantages of someone looking at a familiar fact with a fresh perspective.

NEWYORKER: In the Air

For example, the number of autos produced in February 2011 declined to 1.26 million, but with the perspective that this did include the impact of Chinese New Year.

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In one definition, a number of experts push the view that there needs to be a new perspective on how we view and interact with customers, a new social form of customer relationship management.

FORBES: Building Social Collaboration Into CRM With Customers And Within The Organization