Withadvances in technology and the potential of research networks we need to commit to research that will reveal the trade-offs of different strategies and inform the choices of individuals.
With all oftheadvances in digital marketing and social media technology, it is crucial that companies use the right tools to gather information and the right people to intelligently decipher the data.
But what really worries BA, and other business-oriented airlines, is that the cyclical downturn may be coinciding with a structural decline in business travel because ofadvances in information technology.