Stephen Stockton, Wales Association of the Performing Arts, said that arts organisations had difficulties fundraising from external sources with estimates that only 1 in 10 targeted applications for funding are successful.
For Facebook, such deals with the most successful game companies on its social network are a way to make Credits the standard for all games and applications.
Next came the Android app store that is accessible via the Internet with wireless devices running the Android OS. It has been fairly successful, but Android is still perceived as a consumer operating system and most of the applications are designed with consumers in mind.