Consumers who were queuing for tickets were encouraged to send photos from their phones to a giant screen adorned with branding for its Robinsons line of soft drinks.

ECONOMIST: Monitor

She has been accused of taking a soft line in a dispute with Argentina over the price of gas, unfairly since Chile has no choice but to import it.

ECONOMIST: Will Michelle Bachelet help women or hinder them?

In a soft economy, with more readily available on-line price and coupon aggregators, and in the absence of real brand values, people will always going to look for the deal.

FORBES: Category Placeholder Disloyalty

The XV6900 isn't content to just fall in line and play "me too, " though -- Big Red decided to go with a blindingly glossy white finish, bucking the soft-touch black used as a staple of the Touch line, and that could be a boon or a bust depending on who you are and how you intend to use the device.

ENGADGET: Verizon XV6900 hands-on Mobile

But now, right-handed hitters like Alex Rodriguez are forced to deal with the shift, seeing a mass of infielders in the left-field space where he used to deposit soft line drives for hits.

WSJ: The Yankees Battle a Shifting Tide