The post office can't keep up with the changing reference points, which can strip even the most official-sounding events of seriousness.

WSJ: Costa Rica Addresses Its Lack of Street Names

Economic, political and religious institutions have all lost their aura, doing away with existing points of reference and changing the face of the market.

FORBES: CMO Is New King of Audience Ratings

And even with a functioning GPS, its satellites rely on celestial reference points as a final fundamental reference.

FORBES: Move up http://i.forbesimg.com t Move down