The nation's best-known movie reviewer "wrote withpassion through a real knowledge of film and film history, and in doing so, helped many movies find their audiences, " director Steven Spielberg said.
He now finds a board that has reached out and put a real Dundee man at the helm as the club sails in heavy seas - one with a genuine passion and desire to right previous wrongs.
Its website, with pictures of the office dog Harvey and tales of founders Nick and Louise's passion for "real tea", ticks all the cute and quirky boxes.