This failure to continue the discussion with tangible real-time examples of actual analytics tools available today is where the soccer panel has failed its attendees for the last several years.
Or online-shopping sites with real-time inventory synchronization, or real-time banking and investment systems, or thousands of other examples of the new face of the new data warehouse: always on, open to as many as possible, blindingly fast, and increasingly designed for the consumer as much as for the hard-core data junkie.
We just finished a study in which we asked users to share examples of how social media experiences (with Facebook being the dominant medium) had affected real world relationships.