Some of the measures, such as on corporation tax, can be identified with the personal preferences of George Osborne, but most pre-date him.

BBC: Big business and Treasury capture government

The electronic mobile parking service ParkNow allows users to reserve a parking space in advance, at a guaranteed, clearly-defined rate in accordance with the driver's personal preferences.

ENGADGET: BMW DriveNow EV car sharing comes to San Francisco Bay Area, ParkNow follows suit

Tracking in store purchase behavior will also enable brands with deeper insight of consumer preferences, augment social profiles and build more personal relationships.

FORBES: When smart phones and smart friends go shopping together

Unlike personal computers, which in many cases are actually shared with other people, mobile devices carry a strong personal identity to their owners, manifested in the form of preferences, contacts, schedules and even location information.

FORBES: Time For IT Shops To Get Moving On Enterprise Mobility