One search marketing firm that worked with Google on the changes, WordStream, says the changes should help its 1, 000 or so small and medium-sized business clients.

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For example, last year AOL extended its search partnership with Google in which one of the terms of the deal was to make AOL videos available on YouTube.

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Google is one of the leading internet search engines with substantial resources and expertise in developing online commerce and facilitating internet traffic.

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Manz says search engines, with Google in particular, are still the number one choice for accessing product information.

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One of its long-term partners, Google, has a search deal with Mozilla that is renewed every two or three years.

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The internet is in a state of flux, but search continues to dominate web activities, with Alexa ranking Google as the number one site in the web, ahead of Facebook.

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