All Diamond products come with a one year limited warranty, a Diamond guarantee of quality manufacturing experience and a recently upgraded, US based, customer support system.
However, one diamond company with a history that spans nearly 160 years is viewing it as an opportunity.
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He plans to cut a series of concentric circles into the surface of a piece of diamond, a material with one of the highest refractive indices known.
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Fifty one year-old Kvalheim, along with co-President Jerry del Missier, and Chief Executive Bob Diamond, is considered one of the main architects of the investment banking division of British bank Barclays.
Joe is the only person with Diamond Blackfan Anaemia in the Channel Islands and one of just 600-700 around the world, so for Mr Redmond the fundraising is as much about raising awareness as money.
The group's one American member, bassist Smokey Hormel, has worked with Neil Diamond and Johnny Cash, and hears the similarity.
Japanese zoologist Tsunemi Kubodera, who was on board the submersible at the time of the encounter, was able to lure the giant squid with a one-meter (three-foot) -long diamond squid.
One answer: mobile players who play Diamond Dash (and connect with Facebook) are a remarkable eight times more likely to spend money in the game.
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"Stan will be remembered in baseball annals as one of the pillars of our game, with his many successes on the diamond, the passion with which he played, and his engaging personality, " Hall of Fame President Jeff Idelson said.
Leading the way were five fancy colored diamonds, one white diamond and an emerald all exceeding the million-dollar mark with four items smashing top pre-sale estimates.
FORBES: 30.52-ct. emerald-cut diamond sold for $3.3 million.
Just as banks have problems with robbers desiring their cash, those in the diamond trade have to constantly prepare for the possibility that one day, after years and years of nothing happening, they will be under attack.
The group, comprising governments, diamond miners and human rights groups has 50 members representing 76 countries, with the European Union counting as one participant.
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