As with housing marketability, the adage of location, location, location also applies to this residential real estate recovery.

FORBES: It's Time To Nibble On Housing Stocks

It also shows his sponsors that he cares about family life and that goes a long way to repairing marketability with million dollar sponsors.

BBC: Reaction to Tiger Woods's break from golf

Last year, Maurice Jones-Drew gained more yards than any running back in the NFL. He was on the top of his game, Pro-Bowl selectee, peaking in marketability, with plenty of market value left in his 27 year old limbs.

FORBES: Connect

This issue being the yearly ranking of Western celebrity brand buzz, I'm inspired to note that marketability does not necessarily equate with contributions to culture.

FORBES: Sidelines

Playing for a mid-market non-contender hurts marketability because consumers and corporations want to be affiliated with visibility and winners.

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That marketability has already earned him an invite to participate on Dancing With the Stars and is sure to garner plenty endorsements in the coming months.

FORBES: Victor Cruz Could Hurt Marketability With Contract Talk

Exchange-traded funds (ETFs) with long technical names often use catchy or easy-to-remember symbols in order to bolster their marketability as well as indicate their portfolios. (NYSE: MUNI) is the ticker for Pimco Intermediate Muni Bond Strategy ETF which invests in municipal bonds, while (NYSE: CORN) represents Teucrium Corn Fund ETF that tracks the price of corn.

FORBES: The Evolution of Ticker Symbols