Penney is looking to Martha Stewart to bring popular brands to its stores as it grapples with mounting losses.
WSJ: Macy, Penney to spar in court over Martha Stewart
With mounting losses in currency and futures markets, the attackers eventually took flight.
CNN: A NEW COURSE
The department store has struggled with mounting losses and sharp sales declines since early last year after shoppers were turned off by a new strategy that eliminated most sales in favor of lower prices every day.
Fan support would rise with mounting victories (though even losses sometimes promote esprit de corps, as Boston Red Sox fans would attest).
FORBES: Play More Ball!
And its balance sheet is burdened with distressed asset-backed securities and mounting credit losses in its consumer lending division.
FORBES: Banking's Black Hole
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