An international business faced with a pure multinational environment where consumers derive value from multiple localcharacteristics must pursue a localization leadership strategy.
An international business faced with a semiglobal market environment where consumers derive value from a bundle of global and local product characteristics must harmonize its strategy.
There are others that have aligned themselves with a local warlord, but at the same time don't present the type of global jihadist characteristics that one might see out of al Qaeda.