Kendall Coffey, a former U.S. attorney in the Sunshine State, told the AP that this latest case may be dismissed if lawmen can confirm with Limbaugh's doctor that the Viagra was indeed prescribed for the celebrity.

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Will advertisers listen to their consumers and take action, like they did with Rush Limbaugh and Don Imus?

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As with Rush Limbaugh, his supporters don't seem to care that he is an alcoholic and a former drug abuser. (See Rose's Glenn Beck Inc.).

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However, as we see with the Limbaugh brand, too much focus can lead to brand habituation, from the perspective of the brand insiders, which makes the brand feel invisible.

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If a Republican member of Congress is not punished on Fox News or by Rush Limbaugh for working with a Democrat on a bill of common interest, then you'll see more of them doing it.

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Limbaugh, 53, has not been charged with a crime.

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Dick Cheney, Colin Powell, Tom Ridge, Karl Rove, Rush Limbaugh and even Meghan McCain have had their say along with the new party chairman, Michael Steele.

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In a deal reached last month with prosecutors, the "doctor shopping" charge will be dismissed if Limbaugh doesn't get arrested for 18 months.

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