Elan pumped money into these entities in the form of investments, and they in turn paid Elan to hire the people with the test tubes and the white lab coats.

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The lab will provide us with an amazing opportunity not just to test and learn, but to learn and lead.

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He told BBC News that the journal article described everything needed to establish the test in a forensic lab, but that the team was also in touch with industry regarding their knowledge about hair and eye colour prediction.

BBC: Forensic test can predict hair and eye colour from DNA

Lotto's lab in London proves this by having blindfolded test subjects locate objects on the ground by guiding them with sound.

FORBES: Magazine Article