British Airways (BA), for instance, has confirmed that it is talking with KLM about some sort of alliance with the Dutch carrier.
After the failure of its alliance with American Airlines, British Airways is now rumoured to be interested in reviving its merger talks with KLM.
Even airlines are getting in on the act, with Franco-Dutch carrier Air France-KLM currently in talks with Veolia Environnement's transport subsidiary over a possible joint venture in rail.
ROME, Italy (Reuters) -- The French government would welcome Alitalia in a merger with Air France and KLM and is confident the Italian airline can reverse its fortunes, says the French transport secretary.
Alerted by the disruption caused to all air traffic by the Iceland volcano dust explosion in April 2010 to the power of using social media to communicate with frustrated passengers, KLM started intercepting their customers' Tweets and Facebook remarks and dreaming up little surprise, individualised gifts or events - when, at least, some of them travel.
However, as was the case with the Air France-KLM merger in Europe, the airlines' brands would remain separate.
Even airlines are getting in on the act, with Franco-Dutch carrier Air France-KLM (other-otc: AFLYY - news - people ) currently in talks with Veolia Environnement (nyse: VE - news - people )'s transport subsidiary over a possible joint venture in rail.
Air France-KLM is renegotiating pay and conditions with its staff and cutting more than 5, 000 jobs, as high fuel costs and competition from low-cost airlines take their toll on the debt-laden company.
KLM's service is available only to travelers with confirmed reservations who are willing to connect their social profiles to their booking.
While Air France-KLM has successfully got the go-ahead for an antitrust alliance with Northwest and Delta, British Airways and American Airlines have been less fortunate.
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