Nor did it come up with a brand-new file format, as Sony did with its soon-to-be discontinued ATRAC, which requires Sony hardware and software to play.

FORBES: Taking On The iPod

Warner is also hoping to boost physical sales with its new "Music Video Interactive, " or MVI, format, which will sell albums on DVDs that include bonus content not available on a traditional CD.

FORBES: Warner To Cut Jobs, Focus On Digital