To invest wisely in the likelihood that originators can capitalize on a string of fads through creativity and experimentation is very different from investing in one hot rocket that goes straight up with full knowledge that gravity will send it back down with equal and opposite thrust.
In fact, while this race is being acclaimed as the most exciting the sport has seen, the honest truth is that most of it was the exact opposite with Massa out in front and Hamilton seemingly untroubled in fourth or fifth, content to take it easy.
United swapped midfielder for striker, with Morgaro Gomis coming in for the suspended Jon Daly, while it was the opposite for Celtic, with Stokes replacing the rested Ki Sung-Yeung in the starting line-up.
"It wasn't until I was sitting opposite her with a microphone that I actually believed it was going to happen, " she said.
Instead of striding toward the loose puck, Gaborik lunged toward it and swiped at it with his stick as Carter sent it across the ice to the opposite wall.
Ironically, it was once the exact opposite, with well-to-do moms not wanting to bother with breastfeeding and seeing it as something of a peasant practice.
She could not drive to such an office in her own car, or even sit in it if that might mean mingling with the opposite sex.
Though they argued that paying writers for online projects would smother the new medium with financial burdens before it could really take off, the opposite may happen.
Balrik Singh Dhesi was driving the car towards Kettering when it collided with the Fiat Punto, which was travelling in the opposite direction.
The Taxpayers Alliance said a reduction would bring it in line with a voluntary reduction to the salary of her opposite number in Bath and North East Somerset.
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We'll try and get it out there using the exact opposite approach that we did with the XO-1.
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Strachan thought his opposite number at Spurs would find it difficult to work with the budget available to the Scottish champions.
Lucas Duda made it 3-0 in the second with his sixth homer, an opposite-field shot to left-center, but then Minor settled down.
So the town of Rantoul, a success story in central Illinois, followed the opposite course: it has replaced its air-force base with 71 different tenants.
Unfortunately, Germany's government seems to be drawing exactly the opposite conclusions, promising to set an example with tough cuts when it should be helping to stimulate growth.
With stands in opposite ends of the exhibition halls at the Geneva motor show, it is clear that Hyundai and Kia are attacking the European market on two fronts.
Dan Fodio's son, Muhammed Bello, established the empire's capital in Sokoto and it has remained the centre of Nigerian Islam ever since, with its huge mosque opposite the sultan's palace.
In fact, it's the exact opposite: most consumers choose to get by with awful cable- or satellite-company DVRs, and TiVo's only just barely pulled a full year of profitability, two factors that have kept it firmly on deathwatch since 2005.
It treats people with more benefits relative to other income very differently from those with the opposite.
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Sir Ranulph's car was in collision with a Nissan Micra travelling in the opposite direction, then a Ford Focus, before it mounted a pavement and came to a halt near the front window of an Italian restaurant.
The key point Bush made was that it is time to put aside the doctrine of mutually assured destruction that was the bedrock of security during the Cold War when it was basically a bipolar world, with the United States and the Soviet Union on opposite sides.
It was transmitted to the White House on 2 August 1993 with the cover letter on the opposite page.
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It said the Taliban movement "always tries to solve the issue or the problem with the opposite side through talks" and warned the Western coalition that they would "never force the Afghans to obey them by force".
In the Bundesliga, the figures for German talent getting a regular game are the polar opposite to the English Premier League, with participation at well over 60% and it's the same percentage in Spain, the reigning World Cup and European champions.
The federal government has a study with the opposite conclusion: The ethanol costs, in fossil fuel terms, 26% less than it's worth.
Fifty-two percent of respondents said they thought it was a mistake to send U.S. troops to Iraq versus 47 percent with the opposite view.
Henry Fox, who runs the Moments card shop with his wife Janette directly opposite the crossing, said he had seen two people fall badly since it was opened for use.
And Herbalife (HLF) again garnered more headlines per dollar of market cap than it truly deserves, but the Street remained fascinated with the public display of fund titans squaring off on opposite sides of the HLF debate.
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It's another boat, traveling rapidly in the opposite direction, hugging the Brooklyn shore, with only the green starboard light visible.
"I like looking at anything with a pattern on it, so it's hard for me to say, " she says, standing opposite her store's window.
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