The mobile-first consumer will plan and buy at the last-second, with high confidence, and high expectations of service quality.

FORBES: Winners and Losers In The Last-Second Economy

"We found a way to give a high quality of service with a low staffing count, " says Durkee.

FORBES: Magazine Article

With the above, an average viewer can watch free broadcast content with high quality picture and still potentially save money compared to average pay-TV subscription service.

FORBES: Time Warner Needs To Worry About Cord Cutting

Storage Options is a UK-based technology brand created with a vision of offering great value, high-performance products without compromising on quality or service.

ENGADGET: Storage Options pads out its budget ICS slate lineup by two

"We're pleased to join with RadioShack to deliver high-quality, no-contract wireless services including our award-winning Muve Music service, " said Robert Young, executive vice president, field operations for Cricket.

ENGADGET: Cricket and RadioShack confirm No-Contract Wireless, ship two Huawei phones to celebrate

"With four integrated service providers, the market will become fully competitive, and customers will be able to enjoy high quality services at reasonable prices, " he said.

BBC: A Chinese man makes a mobile phone