With the help of a friend she branched out in 1953 from creams into Youth-Dew, a bestselling bath oil and perfume combined, and became the doyenne of all beauty.

ECONOMIST: Est��e Lauder

Not that it was of much help, but perhaps we were still flustered from our conversation with Tom Brady, a friend of the brand.

WSJ: Cardinals, Quarterbacks, and the Terminator