When done with the good of the public in mind, public relations strategies can be powerful tools for change.

WHITEHOUSE: Finding Teaching Moments after a Disaster

Mr Cem, a committed Europhile who is well-liked by the public, would guarantee good relations with the EU. Mr Dervis, who would almost certainly join them, would be able to continue to manage Turkey's relationship with the IMF and foreign banks.

ECONOMIST: A government on the brink | The

For lack of a better word, good old fashioned opportunistic public relations efforts won the day for Nabisco, with traditional Super Bowl advertising stars E-Trade and Bud Lite nowhere to be found.

FORBES: 2013 Super Bowl Review: Ahead of the Curve Now Wins

"He gets very good marks for that, " says Randy Pitzer, a technology public relations specialist with Edelman.

FORBES: Magazine Article

Nokia has good relations with the carriers in the BRIC region where Asha is targeted, and a very strong public image to go along with it.

FORBES: Samsung Gets Ready To Attack Nokia's Budget Sized Flank

Denmark's Europe Minister Nicolai Wammen, representing the Council of Ministers, said there was "strong public support" for Montenegro's EU prospects, and that it had good relations with its neighbouring countries.

BBC: Montenegro EU membership report

In my opinion, it makes for good public relations, but to be effective, this body of brokers and dealers must be more diligent with the complaints they receive.

FORBES: Stanford's Victims Still In The Dark

Gallup surveys of public opinion in ex-Soviet republics found that there were large constituencies in favor of good relations with both the U.S. and Russia, but that pluralities or majorities tended to prefer good relations with Russia even if these good relations came at the expense of ties with America.

FORBES: What America's Russia Policy Should Look Like in Barack Obama's Second Term