But the lesser-known Tata company's contract with Formula One Group could help change that.
With Formula E, Agag believes he can beat the racing world to the turn.
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Many mothers value fathers doing night feeds with formula milk to relieve tiredness and share baby care.
She stuck with formula, her baby gained weight, and today, "she's happy, healthy and fine, " Kelly says.
Emirates airline has signed a five-year branding deal with Formula One in a bid to boost its global presence.
Breast feeding also resulted in a change in microbes, with formula-fed babies showing more Peptostreptococcaceae bacteria and Clostridium difficile.
His hand-held vacuums are outfitted with blazing-fast digital motors, his washing machines (no longer in production) with Formula One race-car bearings.
Thanks to a contract with Formula One stretching into the next decade, Monaco will continue to be the backbone of the series.
HIV-positive mothers can still pass the virus on by breast-feeding, so they would need to be provided with formula and taught about bottle-feeding.
Many of the objects and technologies on show have been developed in collaboration with Formula One experts, rather than just borrowing the ideas wholesale.
"Emirates will become the global partner with Formula One beginning in 2013, " said Sheikh Ahmed, who is also the uncle of the ruler of Dubai.
Doctors tend to give new mothers more leeway than official institutions, encouraging them to breastfeed as much as possible and supplement with formula if they need to.
Perhaps most importantly, we need to stop demonizing mothers who can't breastfeed, guilting them into starving their kids with insufficient milk supplies rather than supplementing with formula.
Lakshmi Mittal, the wealthiest person in Britain, has a stake in the west London club, along with Formula One head Bernie Ecclestone and Renault team managing director Flavio Briatore.
Meanwhile, it was revealed on Tuesday that there are four parties bidding to take over the Olympic Stadium after the Games have finished, including one connected with Formula One racing.
The problem in the early days, experts say, is that many mistakenly supplement with formula because they think they aren't producing enough milk and then end up hurting their supply.
The Swiss pharmaceuticals billionaire has a stated goal of transforming the America's Cup into a televised, heavily sponsored international sporting event on a par with Formula One auto racing and Major League Baseball.
Paige Arthur, a 41-year-old Boerum Hill mother, said that when she gave birth in January and her son was in the NICU, the nurses stuffed him with formula and one even criticized her for breast feeding.
The New Jersey race has been an even bigger disappointment as race organizers no longer have a contract with Formula One and may be left off of the 2013 schedule, which will be finalized this week.
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"This study goes against everything that's been published for several years now from very reliable clinicians and researchers about the potential hazards of supplementing exclusively breast-feeding babies with formula, " says Dr. Kathleen Marinelli, an associate professor of pediatrics at the University of Connecticut School of Medicine and the chair-elect of the U.S. Breastfeeding Committee.
Yet despite the fact that we are all as familiar with this formula as we are with compound interest, very little of this intellectual water ever reaches our stone dry hearts.
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"Simply replacing the arithmetic Carli formula with the geometric Jevons formula, as will happen in RPIJ, is not optimal, " she added.
While the combat was improved they totally messed with the formula that made them successful.
Editors there have struggled to come up with a formula for making the publication more relevant.
The car that's so popular that its maker doesn't dare mess with the formula.
In France, Canal Plus, a subscription-based channel, wooed its audience with a formula of football and films.
With its formula, NetMarket hopes to do to cyberspace what WalMart did to the small-town high street.
With the Formula One season well under way, they presumably have their minds on events on the track.
On one occasion he came up with a formula for the perfect bottom, on behalf of a drinks company.
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