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With their very solid resale values and excellent reputation, they are the bar which many watches much set themselves at or exceed if they want customers.
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But Dell historically had a brand reputation of quality products with an excellent service experience.
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Corsair, with half a billion dollars in annual revenue, has built an excellent reputation for designing and manufacturing innovative, high-performance components and peripherals for PC enthusiasts and gamers.
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Four Seasons is one of the world's top luxury brands with a loyal fan base and well-earned reputation for providing a consistently excellent experience.
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Excellent customer experience not only requires great products, reputation and relevance, it really starts with employees who fully engage with customers, take an active interest in learning how they can add value and go the extra mile in solving customer needs.
FORBES: I Experience, Therefore I Shop