But why would the office supply industry resonate so strongly with basketball and hockey fans?
Hublot began on a more international scale by supporting soccer (football) teams and players, and later began to work with basketball.
The Wiliamsburgh Savings Bank Tower, for example, has been converted into luxury condos by a group in partnership with basketball Hall-of-Famer Magic Johnson.
By age 12, Dan had developed a full-blown obsession with basketball.
It turned out that the tool was was seeing headlines that said Cleveland was fed up with basketball star Lebron James talking about wanting to be traded.
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It appeared to me at the time that 2K decided not to participate in the escalation of rights fees, and figured EA would do the same thing with basketball.
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Ujiri is a camp director with Basketball without Borders -- a community outreach program run by the NBA which sees talented youngsters around the world receive coaching from professional players.
While Kroes, Rhoda and Vodianova remain popular on Vogue's inside pages, no model except Gisele Bundchen has had a cover this year--and she had to share her space with basketball phenom LeBron James.
"When I really got into basketball, I became obsessed with Syracuse basketball, " said Hopkins, who met Boeheim in the early 1980s at the coach's Big Orange Basketball Camp.
It has signed a 30-year partnership with the Basketball Federation of India and holds 15-year rights with the All India Football Federation.
His two previous stops were at Butler and Temple, where he was involved with both basketball programs.
There's a sports theme throughout, with a basketball court on one side and an obstacle course on the other.
And hopefully, with new basketball leadership that embraces high ethical and integrity standards.
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Along with the basketball team, trendy restaurant and Broadway show, Jay-Z now has a website.
Kurtenbach was friends with the university's wrestling coach, who complained he was forced to make do with a basketball scoreboard.
"Shaq is a larger-than-life hero with Chinese basketball fans, " says Terry Rhoads, founder of Zou Marketing, a sports consultancy in Shanghai.
Additionally, Stoudemire is isolating with the basketball just 4% of the time, which is down from more than 20% last season.
Kidd also spoke with USA Basketball coach Mike Krzyzewski last year about getting involved on the coaching side of the organization.
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The ball is in the court of Harvard President Drew Gilpin Faust to deal with the basketball program and the cheating scandal.
Athletic Director Tim Pernetti said the selling of sponsorships at Rutgers is just beginning with the basketball arena next on his list.
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The two channels are also working with retired basketball superstar Earvin (Magic) Johnson's production company to create a movie and a series about the hip-hop industry.
" In one recent exchange, he traded messages with former basketball player Magic Johnson, who told Mr. Dunn that "God has another important job for you.
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The 2013 NCAA Tournament provides an excellent exposure opportunity for Adidas, a company that remains in heavy competition with other basketball apparel companies such as Nike and Under Armour.
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The company gave college hoops one more try in 2009 with NCAA Basketball 10, featuring Los Angeles clipper star Blake Griffin on the cover, before abandoning the sport altogether.
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After fighting with a basketball player over their right to do so, they bought a horse farm at the base of Blue Hills and set about putting together their campus.
"He dominated the whole game in terms of where he wanted to go with the basketball, and a lot of it was at the rim, " Knicks coach Mike Woodson said.
"We're going to teach them, we're going to show them what we do, ... a lot of magic with the basketball, a lot of wizardry, a lot of fun and entertainment, " he said.
His reputation among family members was as a clumsy guy with an infectious sense of humor who enjoyed jogging and playing basketball with his friends.
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