In 2010, the Air Force tested employees at Andersen Air Force Base in Guam with an irresistible offer: the chance to work on a nearby shoot for a "Transformers 3" movie.

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Faced with a humanitarian crisis, there is often an irresistible public pressure to do something.

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With a over a billion people and rising prosperity, China is an irresistible market for the world's largest manufacturers, distributors and retailers.

ECONOMIST: Trade unions in China

We just needed the chance to create an irresistible place that embraced people and promoted walking, bicycling and lingering with friends and family.

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