Magnetic Northward attracts serious punters, with an earnest bunch of experts laid on to herd them around and lecture to them.

NEWYORKER: Stone Mattress

Wilcox is a restaurant owner with an earnest, matronly air.

NEWYORKER: Sheriff Joe

Underneath he was an earnest fellow with a high sense of legacy and responsibility.

CNN: Brought up to be a good man

Patty oversaw the sale of the house, at an unhappy price, to an earnest black professional couple with three-year-old twins.

NEWYORKER: Good Neighbors

From the start of this Super Bowl XLVII season, Mercedes-Benz has embraced an association with the Big Easy that began in earnest with a naming-rights deal that led to the placing of its iconic star emblem all over the Superdome in 2011 in full knowledge that the 2013 Super Bowl would be played there.

FORBES: Mercedes-Benz Sees Big, And Easy, Branding in New Orleans

The Qube's components aren't outlined in earnest, but it would pair up with an RF-based keyboard and touchpad for its main input.

ENGADGET: blogger-avatar

There will be an earnest rededication of the central mission of the coalition - but with the emphasis this time less on dealing with the deficit than on getting the economy moving again.

BBC: Side-by-side, but looking apart?

With his neat mustache and well-cut jackets, Khazaee looks like the very model of an earnest diplomat.

FORBES: Meet Iran's Ambassador to the UN

That rebirth started in earnest in 2010 with the hiring of van Zyl, tall and no-nonsense, the descendant of an Anglican minister who immigrated to Malawi.

FORBES: The Education Of Oprah Winfrey: How She Saved Her South African School