Advertising in both apps will be served via Adobe Auditude, Adobe's video ad management and monetization platform, which ties in with NBC Olympics' existing ad system.

ENGADGET: NBC's 2012 London Olympics second screen and streaming apps for Android and iOS launch today

We will also work to improve the user interface and functionality with the goal of making Atlas the most effective, intuitive, and powerful ad serving, management and measurement platform in the industry.

FORBES: Facebook Finally Pulls Trigger, Buys Atlas Ad Server From Microsoft (*Updated With Comment)