Grab one of the machines and take it for a spin, and it's easy to see why Apple is confident enough to give anyone a little time with its new device (even if an Apple PR rep was quickly summoned to keep an eye on the proceedings as a reporter pawed it).

FORBES: Into Thin (MacBook) Air

And Middlesbrough's planners can see how, with a little imagination, the town might look in a few years' time.

ECONOMIST: Middlesbrough

The economy is weak because so little of this cash is in the hands of people with a propensity to spend it (see " Not This Time").

FORBES: Cash Is King

You could also see little boxes printed on the cup for checking each time you reuse it, perhaps with a free coffee or other incentive after you pass, say, 5 or so refills.

FORBES: The Reusable Cup Experiment