Duffaut knows that success means that SAP will have to become a different company with a different culture when it comes to partnership.

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"You are working very closely with people from a different culture, different language, different part of the world but you build common bonds around shared priorities, " Cotton said.

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Farm stays are also mutually beneficial: city slickers can develop a connection with local residents and, perhaps, a culture much different than their own.

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"I've experienced this with Celtic players but I think you have got a totally different culture now, " he said.

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"Whenever you come to a different country you have to integrate yourself with the culture and speaking the language is a very important part of that, " he said.

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Each school had a very different lens to approaching their field of study, coupled with their own unique culture.

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But Breyer explained that it is part of the culture in a different way from Silicon Valley, where technological success is the primary aim, with the financial success the secondary bit.

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