"There are about 150 carriers in the US, " says Jonathan Linner, chief executive of wireless marketing firm Enpocket.
"The Wi-Fi Alliance's Miracast certification program will allow for easy sharing of video content, regardless of vendor, " said Bart Giordano, Director, Wireless Marketing at Marvell Semiconductor, Inc.
Motorola has arguably benefited the most from its use of Google's Android smartphone operating system, turning its ailing business around thanks largely to the strength of Verizon Wireless's marketing muscle and the Droid franchise.
"Last year at CES 2012, Broadcom introduced the industry's first 5G WiFi chips and committed to enabling the adoption of the technology across all wireless product segments, " said Dino Bekis, Broadcom Senior Director, Product Marketing, Wireless Connectivity Combo.
ENGADGET: Broadcom's 5G WiFi chips power LG's latest HDTVs HD
"By offering superior performance in an ultra-small form factor package, the UltraGig 6400 establishes a new benchmark for mobile HD video wireless connectivity, " said Jim Chase, director of marketing of the wireless division at Silicon Image, Inc.
ENGADGET: Silicon Image reveals UltraGig 6400 wireless HDMI output for next-gen phones and tablets
"The Archer module is an ideal solution for customers who want to add best-in-class 60GHz wireless video connectivity into their mobile devices, " said Jim Chase, director of marketing of the wireless division at Silicon Image, Inc.
ENGADGET: Silicon Image UltraGig 6400 WirelessHD, hands-on (video)
"Miracast will play an important role in enabling true seamless media streaming, gaming and content sharing between mobile screens and large displays, " said Ram Machness, director of marketing, Wireless Connectivity Solutions, Texas Instruments Incorporated.
"DROID RAZR by Motorola combines style, performance and the power of Verizon Wireless' 4G LTE network into one innovative device, " said Marni Walden, vice president and chief marketing officer for Verizon Wireless.
"The C630 is a little phone with big functionality, " said Patrick Beattie, vice president of sales and marketing at Pantech Wireless, Inc.
ENGADGET: Pantech gets official with C630 candybar: $40 on contract at AT&T
"We are excited to add the most popular Android devices to our complete line-up of smartphones, " says Gary Baron, vice president of marketing, i wireless.
ENGADGET: Nexus One starting to show up in third party retail channels, commands big money
"GameTanium provides our Android customers with unlimited access to more than 100 games at a great value, " said Kristi Crum, executive director of marketing, Verizon Wireless.
ENGADGET: Verizon rolls out GameTanium Android mobile gaming subscription app
"This is another example of how the power of Verizon Wireless' 4G LTE network and wide variety of 4G LTE devices is driving innovation, " said Kristi Crum, executive director of Marketing at Verizon Wireless.
ENGADGET: Viewdini hits Play to help find video, if you're on Verizon
"Our Expedite Module portfolio contains multiple products offering LTE support based on Qualcomm's Gobi technology, " said Rob Hadley, chief marketing officer, Novatel Wireless.
ENGADGET: Qualcomm's fifth gen Gobi unveiled, supports a Lollapalooza of LTE, 2G / 3G bands
Handsets that target older customers, such as pricey smart phones, are more likely to be offered in more conservative colors, says Sapna Tahliani, a device marketing manager for Verizon Wireless.
Google sees its revenue-generating Web services as "inextricably linked to the infrastructure" of the pipes that bring the Web to people's devices, said David Callisch, a marketing executive at Ruckus Wireless Inc.
WSJ: Google to Fund, Develop Wireless Networks in Emerging Markets
Mike Lanman, chief marketing officer of Verizon Wireless, said the company is addressing other user complaints in future releases, such as allowing users to type on a full keypad in portrait mode, rather than a keypad with multiple letters per key.
Apple is sidestepping wireless carriers to seize greater control over marketing in India and offering no-interest loans to lure lower-income consumers.
Verizon Chief Executive Lowell McAdam said he needed to do the joint-marketing deal to give Verizon Wireless the ability to offer packages including video nationwide at a time when consumers are increasingly expecting content to move seamlessly between devices like TVs, tablets and smartphones.
The marketing move annoyed executives at Verizon Wireless, a joint venture of Verizon Communications Inc.
WSJ: AT&T Relabels Wireless Network, Speeds Up Next Generation Rollout
Sierra Wireless's first stab at a Windows Mobile-powered smartphone, the Voq Professional Phone, was pretty much doomed from the start the design was awful, Sierra had zero experience in marketing handsets, and they were never able to convince a single wireless carrier to offer the phone to its subscribers (which for better or for worse is how most phones get sold in the US).
ENGADGET: Sierra Wireless gets sued over Voq Professional Phone
Eric Kim , who made his reputation at Samsung by taking the Korean giant from a cheap copycat to a Sony competitor and is now pulling the marketing strings at Intel, studied the success of Centrino, the now ubiquitous wireless chips that were marketed heavily starting in 2003.
Eric Kim , who made his reputation at Samsung by taking the Korean giant from a cheap copycat to a Sony (nyse: SNE - news - people ) competitor and is now pulling the marketing strings at Intel, studied the success of Centrino, the now ubiquitous wireless chips that were marketed heavily starting in 2003.
"We're proud to have been the first to offer the fastest wireless network technology in the world to our customers, " says John Boynton, Rogers Executive Vice President and Chief Marketing Officer.
ENGADGET: Rogers details 28-city LTE upgrade for rest of 2012, RIM's hometown included
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