Their product, Balsamiq Mockups, is a rapid wireframing tool that makes wireframing easy.
FORBES: Italy's Balsamiq Pours Up New Wireframing Tools
Before Mockups people used pen and paper, whiteboards, Visio, generic drawing tools or specialized wireframing tools.
Balsamiq, a self-funded and profitable Italian start up says their manifesto is what they live by in order to create a new wireframing tool is easy to use, affordable and gets the job done.
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