Winster.com, for instance, is focused on creating cooperative, social games that particularly appeal to this demographic.

FORBES: The Future Of Videogames

Meanwhile, at the nearby Masons Arms overlooking the scenic Winster Valley, the monthly events calendar takes in everything from culinary masterclasses to country markets.

BBC: The perfect trip: The Lake District

At The Brown Horse Inn, in the sleepy village of Winster, the chefs now source their produce directly from their own country estate and now offer a trio of their own microbrewed ales.

BBC: The perfect trip: The Lake District