In the cutthroat world of professional football, winning is everything.

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But as in all sports, winning is not everything when it comes to being a top endorser.

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"Everything is based on winning and losing, " said Wasps scrum-half Reddan.

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As sport becomes more and more professional, it is clear that even in disabled sport winning means everything to some and they will do whatever it takes to be the best.

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All you need is one game-winning goal and that will change everything.

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He is a successful trader who has experienced the gamut of trading from winning big to almost losing everything.

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