In the U.S., DIRECTV offers its 18.6 million customers more than 130 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running.

ENGADGET: blogger-avatar

In the U.S., DIRECTV offers its 18.6 million customers access to 160 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running.

ENGADGET: n3D presents History Channel's The Universe in 3D on July 30

So if mobile marketers are the ones with the golden ticket, then why are they not winning when it comes to enlisting the help of Big Data to deliver meaningful marketing that gets great results and customer satisfaction?

FORBES: Why Big Data Should Be A Boon For Mobile Marketers