Keep them focused on your definition of winning by constantly communicating why you will win.

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"If a player joins a club that's constantly winning things, it's like latching onto someone else's achievements, " said Venables.

BBC: Venables to fight for Ferdinand

He arrived at Old Trafford with the stated intention of ending the era of Liverpool constantly winning titles, which he has done, but he has achieved another feat by responding to the challenge of Chelsea when they were suddenly fuelled by the riches of Roman Abramovich.

BBC: Alan Hansen's column

Khan, 18, has been constantly linked with a move to the pros since winning a silver medal at the Athens Olympics.

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What is a winning idea in this world of real-time optimization, where the idea is never static, but constantly shifting by design?

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