Positioning it as a less threatening, more evolutionary, progression is a winning strategy for brands truly looking to connect with IT audiences and drive increased adoption.

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The Stylyt community then votes, and the brands manufacture winning designs to be sold exclusively on Stylyt.

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No matter which brands end up winning, the discount sellers will always have a lot left over for them.

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The same can be said of brands: Those winning among Millennials and Hispanics, as well as women and African-Americans, are winning overall in their categories against their biggest competitors.

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Ultimately, consumer votes will decide four of the six spots that receive air time during the Super Bowl, and in addition, Doritos and Pepsi Max executives will select a winning spot for their respective brands from among the 10 finalists, bringing the total number of spots airing on game day to six.

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The best brands took advantage of the power outage inside the Superdome, quickly crafting tweets, winning re-tweets and engaging fans in the absence of the sport.

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The award-winning fashion shows have an impressive line-up this season, featuring green national and international brands such as Quebec designers Atelier B. and Respecterre and Mala Imports from Bali, Indonesia.

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