Well, that and the environmental friendliness of the packaging ( read more here about the advantages of alternative packaging for wine).

FORBES: It's My Blanc in a Box

Despite Boisset's reluctance to give up on glass entirely, the company is largely seen as the leader in embracing alternative packaging for wine.

FORBES: Pinot Plastic

While brewers are opting for canned packaging over bottles and wine brands are making the boxed line cool again, some entrepreneurs are finding solutions by creating new product categories.

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"If you think about it from the standpoint of a winery, you can get the same amount of wine in 40% fewer trucks in our packaging, compared to glass bottles, " explains Ed Klein, Tetra Pak's VP of public and environment affairs.

FORBES: Pinot Plastic