Robert Mondavi, a unit of Constellation, last month tapped Ted Allen, a star of the TV show Queer Eye for the Straight Guy, to host wine tastings at restaurants in Manhattan.

FORBES: Not-So-Fine Wine

Smaller is not always better, but it's not unlikely that a guy making his own wine with his own grapes is going to take better care of them than someone who sells them by the pound to a corporation.

WSJ: Jay McInerney's 10 Wine Resolutions

Mr Bono more solemnly went on to say that Mr Buck is a devoted family man who, though he enjoys a glass of good red wine as much as the next guy, is wholly incapable of the raucous antics of which he is accused.

ECONOMIST: From blue suede shoes to goody two-shoes

Later, as Becky made her way to the bar, flashing a warm smile was all it took for a tall, handsome guy sipping a glass of red wine to ask her which sport she was watching (we were in a sports bar, because that's where you go when you're looking for bountiful testosterone).

CNN: Flirting 101: Coaches teach daters to cozy up

But learning takes time and concentration, so now we get to claim peace and quiet as we drink wine and set up our mise en place, just like the guy on that cooking show and, if you think about it, just like our own fathers, back when they tinkered in the workshop or stopped by the corner pub on the way home.

WSJ: A Real Man's Place Is in the Kitchen by Daniel Duane